From ideation to creation, conducted interviews, performed user testing, created visual assets, designed logos, and contributed to design direction.
Audrey Olsen, Eunice Kim, Kellie Higa, Kendrick Mausolf, Kyle Rico, Reginald Uy, Shelly Bae
Adobe: ( XD, Illustrator, Photoshop )Invision, Gravit Designer, Figma
THE PAIN POINTS
By interviewing individuals who organize or plan events frequently, my team and I found that people had difficulty with communication, gathering money in a timely manner, transparency with what was going on and organization due to varrying schedules. Keeping these pain points in mind, our team decided to tackle these problems with solutions of our own.
ADDRESSING PAIN POINTS
These were the features that we wanted to have in the application for a minimum viable prototype.
Difficulty Communicating - ability to chat with members of the same jar
Money Gathering - receipt keeping for accountability, notifications for payment reminders
Organization - infographics of the amount each person paid for goal tracking, feed to notify users of activity,
At the time of conception, Vested had no competitors in terms of group savings. However, during the design process, PayPal and Venmo began releasing these features. We panicked at first! But this inspired us to make Vested even better!
When we first started creating our low-fidelity prototypes, our group was split between two philosphies. Half of us wanted to go toward a clean and minimalistic route and the other half wanted to go for a skeuomorphic design with cute graphics to elicit emotions. I was initially part of the group that supported the minimalist approach. Our team ended up creating two different designs; one minimalistic and the other skeuomorphic. I was part of the team that created the minimalist design. We performed A/B testing on both designs. After performing the user testing, much like in our team, we found that people gravitated toward one or the other and the split was fairly even. Because of this we decided to encorportate characteristics of both designs.
ORIGINAL HI-FI PROTOTYPE
Usability testing of our Hi-Fi prototype revealed that many users thought the UI was a bit "childish." I also thought that the design leaned too far into the skeuomorphic design spectrum and wanted to push for a redesign.
BACK TO THE DRAWING BOARD
For our re-design we wanted Vested to have a more professional and clean look so we took inspiration from Venmo, Paypal, and Google's Material Design. We A/B tested again to see if we could gain more insight from users. We discovered that prototype A was more intuitive for most people, and more popular for the deals feature, so we went with A.
THE FINAL DESIGN
Our final design lives up to our expectations of being clean, minimalistic, and professional in appearance. Important features are highlighted and are easy to point out. Our next step is to implement and code!
Viewing of multiple jars on the home screen provides easy access to available jars.
The circular chart shows how much people have contributed and how close the group is to meeting the goal.
Through the activity feed, users can see exactly when and how much people are putting into jars.
With an in-app chat room feature, people are auto-grouped with others within their jar so communication is easy!
With an added deals page, users are able to make better spending choices and stretch their money further.
Working on Vested has been a challenging and rewarding experience. I was able to use everything I learned in the HCI program at UCSD in the creation of the Vested prototype. My team and I are happy with the current design and we have plans to implement it after learning Node.js and SQL. We still have lots to do!